![]() ![]() Among the goals of this approach is the prevention of future health problems. The focus on stress relief still exists (which explains why massage is generally the number-one treatment offered), but has deepened to better reflect the original European spa concept of “wellness”-a mix of spa treatments, fitness, complementary medicine and nutritional advice that delivers an overall feeling of well-being.Īs a result, many spas are expanding beyond the traditional parameters of the genre and are taking a holistic approach to their offerings, pairing targeted services with programs in areas such as fitness, diet, chiropractic medicine and the like. Today, clients are looking for services that are more than just skin deep. ![]() What has also changed dramatically is the consumer attitude toward self-indulgence and pampering, particularly among Baby Boomers. On the other hand, the economic climate has them experiencing greater stress, so the central premise of spas has never been more relevant. On the one hand, clients have less disposable income and so are visiting less frequently. The recession has had an oddly schizophrenic impact on spas in general, and day and hotel spas in particular. Karol G Embraces Naked Dressing in Crystal-embellished Catsuit for 'Mañana Será Bonito Tour' in Santa Clara According to an International Spa Association, or ISPA, member survey conducted in June, the professional organization representing 3,200 health and wellness facilities in 83 countries found 48 percent reported a decrease in the amount spent per visit when compared with the same time last year. But for an industry devoted to beauty, well-being and relaxation, the last few years have been a time of upheaval. “After that, I sleep like a log,” she says. Then, she submits to a Jet Lag Eliminator Massage (an 80-minute rubdown she designed that’s performed with a choice of either an energizing or soothing oil blend) and hits the sack without eating. Next, she takes a steam in the peppermint-vapored Crystal Steam Room. First, she visits the hotel’s pool or gym for a little exercise. Upon checking into the Peninsula Hong Kong after a 20-hour flight from her home base in Surrey, England, Susan Harmsworth, founder of Espa, a leading creator of spas, treatments and products, always follows the same routine. ![]()
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